One thing that can be said for sure about social media. It isn’t going away any time soon.
And another thing that can be said without a doubt? It’s always changing.
Its effect on individual lives and the business world is profound.
What more can we possibly expect?
I wonder what I would say to my former 1980’s self about what to expect if I could go back in time right now…right when I was graduating from college without having ever touched a “computer”…back when advertising meant print, TV and radio; when thoughts and implications of a “world wide web” weren’t even imaginable…
It might go something like this:
“Welcome to 2015.
Soon you’ll see people everywhere with a wireless phone they can’t put down, fingers flying and cars crashing…
oh, and you’ll also get to see what your friend in Idaho has for lunch.
In real time.
Doesn’t exist anymore.
Whatever you tell someone, everyone knows, and not just now…forever!
It’s now incredibly easy to market yourself online. Self-published books can become best sellers, YouTube channels can be responsible for record deals, and startups can succeed anywhere, regardless of whether or not you are brick and mortar. Analytics software is huge, and prosperous social networks continue to appear, opening even more communication channels with consumers.
The changes I have seen as a baby boomer are incredible, I can only imagine what the web holds for our future as individuals and businesses.
As I perused the web for future implications for marketing by just looking for new social media platforms, I found 2 of the latest applications…Periscope and Meerkat. These allow the viewer to see events as they occur in real time, and to interact with the broadcaster. While live video streaming has been available for quite some time, these apps bring it to a whole new level.
The implications for marketing here are staggering, what if marketers could interact with customers in real time?
Perhaps social media’s next big platform will be virtual reality advertising.
No longer does the web exist for sight and sound, but now exists for touch, feel and taste.
Consumers will get to try the product or experience the service without actually buying it…from trying on clothes to sampling food items. Consumers can log in their input which will then be provided to the marketer for product improvement ideas.
This infographic shows that “real-time” marketing will give way to brands finding the right content to fit the right audience at the right time. Like the other predictors, social media ad spending will increase as more social media sites like Facebook, Twitter, Instagram and Pinterest get into the advertising game.
As more platforms emerge, more ways to advertise will present themselves.
What does the future hold for business in social media?
Whatever you can dream.
It’s hard to say.
The mind can’t even imagine…